“My aim was to strip down the AA identity to the core and this meant building down the whole design to match this core as well,” says designer Anna Kövecses. “For me, this core expectation has turned out to be safety. I wanted to design something that makes people feel safe because it visually meets up to the extremely high technology of aviation, the security and flawless on and off board services provided, and reflects the great history and experience behind American Airlines.” In muted greys and blues, set off by a wood grain highlight texture, the boarding pass and website exude a quiet calm. Simple, readable Helvetica signage and subtle nods to AA’s post-War heyday round out the identity.
May Your Heart Be The Map
If you're anything like me, you love music as much as design. The folks at Designers.MX feel the same way, and asked me to share my own playlist.
Photograph by Kelsey Foster.
The Foundry Collective
Photograph by Kelsey Foster.
Emporium Pies is a boutique pie shop in the Bishop Arts District of Oak Cliff Dallas. Owners Megan & Mary approached the designhouse early on when they were still testing the market with pop-up shops and we worked transform the brand to represent the quality of the pies and open up the brick and mortar shop.